Content Marketing


United States Remote

Full time

$94-115k (annually)

Content Creation

Dec 20

Pinwheel - Building a fairer financial system by unlocking API access to payroll systems.

More than half of Americans have a poor credit score or no score at all. Since most financial institutions rely on traditional credit scoring to assess risk, that means these people can't access affordable financial products. Instead, they resort to high-interest credit cards, payday loans, and trigger overdraft fees to make ends meet — which ultimately push them into deeper cycles of debt.

Pinwheel provides an API platform that makes it easy to connect payroll accounts like ADP and Gusto to any app. By unlocking the wealth of identity, income and employment data that sits in these systems, alongside direct access to paychecks, we can help innovators build the next generation of financial products that increase access for the underserved while improving the businesses of our partner fintechs, banks, and lenders.

Who are we looking for?

As our Content Marketer, you will be a key factor in driving Pinwheel's next stage of growth. More concretely, you’ll help tell our story by creating impactful content to influence our customers, shape our content calendar, and support distribution through various channels.  

We are in the early days of building a full fledged marketing team at Pinwheel, so this will be an amazing opportunity to play a pivotal role in shaping and defining what marketing looks like in our company!  

What will you be doing?

  • Produce content across a variety of formats and channels; key content examples include blogs, sales decks, website landing pages, email, and social media.  
  • Support our editorial calendar by developing and publishing content that helps build our brand, demonstrates our differentiation, and enables our go-to-market. 
  • Partner with team members in product marketing, growth marketing, design, and other cross functional partners to develop impactful content that resonates with our audiences
  • Work collaboratively to distribute content and analyze/measure performance metrics
  • Breakdown and make complex (but fascinating!) topics like financial technology infrastructure and payroll data connectivity easy to relate to and understandable

What experience, skills, and qualifications are necessary?

  • You have 2-4+ years of experience creating B2B content across a variety of content types, including blogs, landing pages, sales assets, social media, email, videos, and more.
  • You’re an empathetic audience first storyteller. You’re always thinking about the best way to communicate with your audience, regardless of format
  • You understand what a good content strategy that is mapped to a buyer’s journey looks like
  • You’re a highly creative, organized, and detailed oriented person who is able to write and create copy without salesy language, marketing fluff, or technical jargon
  • You’ve worked in a startup environment and love stretching yourself into other marketing domain areas
  • Bonus: You’re experienced with tools like Hubspot, Figma, and Webflow, or similar tools/platforms

Why join Pinwheel?

Best Time to Join - We are small but well-funded, meaning you get the upside of starting on the bottom floor with minimal risk.

Be a Cultural Founder - You will have an active hand in molding our culture and being a part of the growth journey.

Build Something Revolutionary - Help build the consumer data infrastructure of the future.

Benefits included:

  • Great compensation & equity packages
  • Full medical, dental, and vision benefits
  • Life & short-term disability insurance
  • Unlimited vacation
  • Paid parental leave
  • 401K for retirement planning
  • Mentorship opportunities
  • Free Citibike membership
  • Pet friendly offices and Zoom spaces

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Income data engineered for fintech innovation