Copywriter

Panorama Education

Remote, Boston, or San Francisco Remote

Full time

Content Creation

Jun 29

About Panorama:

Panorama is a fast-growing national technology company focused on radically improving education. More than 1,500 school systems serving 15 million students across all 50 states have adopted our platform to understand students’ academic and social-emotional strengths and to identify those in need of additional support. School systems turn to our suite of tools to ensure that every child gets the support they need, including school climate and social-emotional learning surveys, tiered intervention planning, and professional development.

Panoramians can choose to work fully remote anywhere within the Continental United States, in-person from our Boston/San Francisco offices, or a hybrid option.

About the Role:

We’re looking for a seasoned and creative Copywriter to tell Panorama’s story to K-12 school district leaders across our most visible marketing channels. In this role, you will be responsible for composing conversion-driven, direct-response copy across digital and print materials to highlight the value of our products and services. 

As a Copywriter at Panorama, you’ll sit on our Content Marketing team and collaborate across the full Panorama Marketing department and Revenue organization. The ideal candidate is passionate about storytelling, workshopping ideas with fellow creatives, and turning big ideas into captivating copy that compels people to take action.  

Responsibilities:

  • Write copy for the website, landing pages, sales enablement collateral, campaigns, one-pagers and brochures, printed materials, emails, and pitch decks
  • Translate campaign narratives and product messaging into high-converting, persuasive, and conversational copy aimed at K-12 district leaders, educators, and their communities
  • Work with with numerous stakeholders and teams across product marketing, demand generation, content marketing, customer marketing, communications, sales, and account management to develop ideas and creative solutions that meet project requirements 
  • Conduct market/user research and continually produce copy for conversion rate optimization tests on the website and other channels
  • Instill and push forward Panorama’s brand voice and writing style guide across all Marketing properties

Our Ideal Candidate Has:

  • 3+ years of conversion copywriting experience on a marketing team, at an agency, or as a freelancer 
  • Demonstrated ability to write about SaaS/enterprise products for the purpose of buyer/user conversion and engagement (Please share relevant writing samples in the space provided in your application)
  • Strong understanding of conversion, direct response, and/or UX copywriting frameworks and best practices
  • Strong understanding of how words interact with design and layout elements for digital and print
  • Understand or be very eager to learn SEO best practices around keyword research and on-page optimization
  • Demonstrated ability to plan and project manage in a deadline-driven environment
  • Demonstrated ability to present and articulate creative concepts effectively to internal stakeholders, and to incorporate constructive feedback
  • Demonstrated experience incorporating attention to diversity, equity, and inclusion in your work
  • Bonus points if you have K-12 or B2B marketing experience

About Panorama’s Marketing Team: 

On Panorama’s marketing team, we strive to create content and experiences that educational leaders love. From weekly blog posts, resources, and professional learning, to customer meet-ups, national conferences, and virtual summits, to thoughtful product marketing and partner relationships, our work is high-quality, research-backed, and asset-based. Behind the scenes, we’re a relationship-first and learning-focused team that commits to hitting our ambitious growth goals critical to our mission to radically improve education for every student. 

Panorama excitedly hosts two in-person "all team meetings" a year. All Panoramians attend and travel/hotels are provided. 

Panorama Education is dedicated to building a diverse and inclusive company because we serve students, educators and families from tremendously diverse backgrounds and identities across the country; we’ve seen how our product and impact are strengthened the more we reflect that diversity. In addition, we have found (and we believe the research) that diverse teams are higher-performing, and we embrace the varied perspectives that our team members share with each other. As such, we are an Equal Opportunity Employer. Panorama also has a policy on maintaining a drug-free workplace.

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