Content Strategist + Editor

Black & White Zebra

North America Remote only

Full time

$65-90k (annually)

Content Strategy

Jun 20

You’ll be editing, proofreading, and optimizing articles across our growing portfolio of blogs, while spearheading content strategy to help grow our audience through organic search and brand building content. You will be instrumental in helping to incubate and scale up content efforts on some of our younger niche sites and priming them for growth.

Our blogs are independent publications—educational, authoritative, and trustworthy spaces that serve as both an educational hub and online community for professionals in various fields.

You, along with the digital media publishing team at Black & White Zebra, will bring your editorial, SEO, content strategy, and writing skills to help uplift our content as it’s developed, with the end goal of making awesome content that helps people succeed in their work.

You’re a great fit if you...

  • Think like an editor — You like digging for topics and angles, and even when you’re in the weeds, you’re keeping your eye trained on the strategy behind each piece of content.
  • Have the drive to maintain high standards of quality — We care deeply about our audiences and want to publish best-in-class content that they will absolutely love. You will be responsible for putting on the finishing touches, fact-checking, and making improvements to make the content amazing at all stages.
  • Have an eye for detail — Beyond checking grammar and heading structure, you’re also alert for details that others might miss (weird link, citation without a source, a list that should really be turned into bullets, keyword stuffing, a meta description that could be improved). You catch things that other people don’t!
  • Are fluent in data — While you leave room for experimentation and passion projects, you instinctively know to rely on and harness the power of data and metrics to nimbly iterate on and improve content performance and drive engagement.
  • Are deeply curious and have a thirst for knowledge — While you may know a little bit about a lot of different things, you are always eager to learn more and take the necessary steps to familiarize yourself with niche topics and industries.


  • Copywriting and editing: 2 years
  • On-page SEO and SEO writing: 2 years
  • Content strategy and editorial planning: 1 year
  • Intermediate WordPress skills (1 year experience)
  • Grin-worthy English writing skills
  • Command over voice and tone, with the ability to adapt
  • The ability to breathe life and inject humor into traditionally dry topics
  • Exceptional communication skills
  • Self-motivated and self-starter
  • Solid understanding of content KPIs

Success will look like…

  • Facilitating the production of multiple pieces of new content per week per site
  • Significantly increasing organic traffic to the site(s) through strategic content planning
  • Attracting, recruiting, and onboarding a talented and reliable bench of writers and contributing subject matter experts
  • Collaborating with key stakeholders across the organization to seize new opportunities and address challenges
  • Remaining unflappable and driven to deliver success in a dynamic environment with shifting priorities
  • A great attitude and convivial nature


  • 20 days vacation
  • Personal development budget
  • Healthcare / Dental
  • Flexible hours

Best of all though, you get to work with a small, fast growing team that’s doing interesting work on the bleeding edge of digital media. Where we'll go and what we'll do will be up to you, as much as us!

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Black & White Zebra

We help millions of people succeed at work.