Content & Community Marketing Manager


Anywhere Remote only

Full time

$70-85k (annually)

Content Strategy

May 2

The role:

We are a fast-growing startup that is working at the intersection of AI and human work to help professional service businesses get online.We’re hiring an experienced and enthusiastic Content & Community Marketing Manager to grow B12’s organic, content-driven channels.

As a Content Marketing Manager you will:

  • Attract inbound traffic (visitors): build content that’s SEO friendly to capture search traffic across B12’s Resource Center, website, and keyword aligned content hubs.
  • Optimize content engagement for conversion (lead gen): convert inbound visitors to leads through well thought out on-page content architecture and strategies for serving up content that progressively deepens engagement with leads and builds brand and product affinity.
  • Deploy content to help nurture leads down funnel: produce content that helps move leads from having interest in B12 to intent to purchase – further qualifying them for sales and warming the waters for a demo.
  • Serve as an exemplary writer: draft key pieces of content and edit those of fellow team members to ensure consistency with B12’s brand, tone, and mission. You write clean, concise, well-polished copy. 
  • Be accountable to the metrics: Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
  • Push the business to innovate around content creation: help B12 adopt best-in-class content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of video, data visualization, and audio formats. 
  • Develop and grow organic social media presence: foster community on our social platforms leveraging content and thought leadership to develop a strong two-way dialogue and position B12 as a subject matter expert when it comes to helping service based small businesses sell their services.

You’d be a good fit if:

  • You have experience with the management of a content production calendar with a balance of top, middle, and bottom of funnel materials aligned to relevant key search terms  
  • You’re experienced in working with a SEO agency, collaborating with them on keyword research and aligning on a roadmap of content production to target top priority terms  
  • You can brief and collaborate with writers on article production that meet SEO requirements 
  • You’ve measured and monitored organic channel performance against monthly and quarterly benchmarks 
  • You’ve managed a Blog and/or Resource Center before, and can provide strategic oversight and direction on aspects like the taxonomy, content design, and overall usability. 
  • You’re experienced with diversifying content formats to introduce video, graphics, webinar events, and other multimedia content
  • You have experience with the management and moderation of social media channels, including development of a social engagement strategy, calendar, and content distribution by audience type and channel objective.

Don’t fear:

  • We’re flexible on the number of years of previous experience for this role. We highly favor talent and interest.
  • Some candidates may see this list and feel discouraged because they don’t match all the items. Please apply anyway: there’s a good chance you’re more wonderful than you think you are.
  • B12 is a safe place for human beings. We particularly encourage you to apply if you identify as a woman, are a person of color or other underrepresented minority, or are a member of the LGBTQIA community.

Apply for this position Back to job

You must be logged in to to apply to this job.


Your application has been successfully submitted.

Please fix the errors below and resubmit.

Something went wrong. Please try again later or contact us.

Personal Information


View resume



A better way to run your business online