Content Marketing Manager

Grata

New York, NY, USA

Full time

$90-120k (annually)

Content Strategy

Jan 26

This job is no longer accepting applications.

Overview

At Grata, we are looking for an experienced Content Marketing Manager to join our rapidly growing organization. Reporting into our Director of Marketing, you will play an integral role in creating content strategies to help drive business goals, as well as executing on producing content in multiple formats to help implement those strategies. This role is the first of its kind at Grata, presenting a unique opportunity to contribute to a growing team while crafting material to spread the word about our innovative platform.

About the Role:

  • Bring new, engaging content to life across multiple channels in order to grow Grata’s share of voice, build on our brand foundation, and attract prospective customers and employees
  • Develop and execute a holistic content strategy to improve website traffic, drive strong lead conversion rates, and maximize platform adoption in our existing customer base
  • Create a consistent flow of communications across web, email, social, paid advertising, and channel partnerships to highlight Grata’s product offering and competitive advantages while speaking to multiple personas and archetypes
  • Collaborate with various stakeholders across the organization to develop a full funnel content calendar, addressing a diverse set of needs including, but not limited to, go to market messaging for new products, sales collateral, customer case studies, and thought leadership pieces
  • Work closely with Grata’s partner ACG (Association for Corporate Growth) to grow Next Target, a co-owned content and events brand
  • Identify content performance KPIs and continue to refine the content strategies based on performance metrics
  • Adapt the Grata brand voice and tone while balancing a uniform presence across all channels 
  • Collaborate with our Director of Marketing to develop initiatives and campaigns leveraging content to generate leads
  • Proactively perform copy audits in conjunction with any new product launches, new partners, new verticals, changes in go-to-market strategy, etc.

About You:

  • 4+ years of experience in content marketing, ideally crafting content geared towards data products and the financial services industry
  • Excellent written communication skills with a deep understanding of content marketing philosophy, SEO, content promotion, lead generation, and full-funnel campaign management
  • Keen editorial eye, strong attention to detail
  • Solid analytical skills and experience using data in both storytelling and data-driven decision-making
  • A track record for producing content in partnership with Customer Success, Sales, Product, and leadership teams
  • Multiple years of experience with a CRM, CMS, Google Analytics, and SEO tools 
  • A thinker and a doer mindset - our ideal candidate is excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
  • Excited to be a part of an inclusive culture
  • Self-motivated with a desire to grow in a fast-paced environment
  • Local to NYC, or able to relocate by early 2022. Grata has a flexible hybrid work schedule with employees working in our Flatiron office M, T, Th

About Grata:

Grata is the first search engine for company discovery, providing a single source of truth to find small to middle market private companies. We are developing cutting-edge search technology leveraging NLP and ML to automate the B2B research process on millions of small and medium businesses in the U.S. We’ve recently experienced significant growth and raised capital from top investors who built Google and transformed the finance industry.

Grata is committed to building an inclusive, equitable, and diverse organization. We embrace equal opportunity for all applicants and seek to foster a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. Grata welcomes qualified applicants of any race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background.

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