Content Marketing Lead

Goldcast

Remote Remote

Full time

Nov 5

Goldcast is a virtual and hybrid event platform built to help B2B Marketers host engaging online experiences and drive pipeline and business impact through their events. πŸ“ˆ

Our mission is to modernize the event marketing channel through great software products and help B2B firms connect with their customers in a meaningful way.

We launched the product in general availability in December 2020 and have seen tremendous growth since then πŸš€. Today, we count Github, Drift, Attentive, Salesloft and 100 other top enterprises as our customers and have been getting a lot of customer love πŸ₯°

The company was founded at Harvard Business School in the beginning of 2020. We are a small but fast-growing fully remote team and are backed by industry-leading VCs and prominent angel investors including HubSpot Ventures 

Get to know us better πŸ‘‰ https://www.goldcast.io/

What You'll Do

The Content Marketing Manager will be responsible for building our content strategy from the ground up, aligning content and communications across brand and business themes. This person will spearhead our SEO strategy and develop new and meaningful stories to drive brand awareness and consideration by inspiring, educating, informing, and generating interest and conversation around Goldcast and our mission to give superpowers to event and field marketers.

You will :

  • Develop and implement content strategies for Goldcast owned channels to drive brand awareness; Grow content and target persona audiences through initiatives that drive brand awareness
  • Roll your sleeves up and create content for multiple platforms and channels (including content for webinars and Goldcast hosted events), working with external teams, freelancers, and our SEO agency
  • Create distribution plans for content, including testing into new distribution channels with the goal of increasing traffic
  • Implement and maintain a content calendar to align our brand and product messaging
  • Partner with the Head of Growth to define content goals and build out necessary analytics/reporting cadences to identify opportunities for content optimization

Who Are You

  • 5+ years in a content marketing role in the technology or marketing sector, with a proven understanding of marketing and advertising technologies
  • Exceptional writing and editing skills (work samples required), with the ability to craft a compelling story
  • Proven experience executing multi-format, full-funnel content marketing strategies
  • Strong organizational and project management skills and the ability to juggle multiple projects at a time.
  • Experience using tools like SEMrush, Google Analytics, Google Search Console, etc.
  • Independent self-starter with great communication skills

Why Goldcast

We are committed to making a significant impact in the lives of B2B event marketers, and empower them to get a big seat at the revenue leadership table at their companies.

  • Work with the best in class sales, marketing and product team that can bring your vision to reality very very fast. Take Goldcast for a test drive and see it for yourself (all of this was built in 5 months from scratch)
  • True ownership of a major part of the GTM. You will have a high degree of independence in decision making and setting the direction
  • An incredible culture with a great blend of hustle, productivity and a ton of fun. Also, we don't schedule useless meetings.
  • Opportunity to work with tech’s best and most diverse talent spread across 5 continents: team mates come from the likes of Walmart, LinkedIn, BCG, Samsung, Outreach.
  • Market leading compensation
  • Fully remote! Work from home, Bali, Europe- wherever you want to be.

We are committed to assembling an unrivaled team of operators, designers, technologists, and adventurers who aim to create something magical on the cross roads of video communication and martech. As an early crew member, you'll have enormous impact on both our product and company culture. If you're excited about our mission, and believe you might be a fit, we'd love to hear from you!

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Goldcast

Netflix style event platform for B2B marketers

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