Raleigh, NC // San Francisco, CA // New York, NY

Full time

Jul 7

Role Responsibilities 

  • Set the vision for the evolution and growth of the ProductCraft community 
  • Grow followers and engagement across Pendo and ProductCraft’s organic social channels including, but not limited to, Twitter and LinkedIn
  • Manage the editorial calendar to ensure editorial pipeline and a daily publishing cadence
  • Assign pieces to writers and work with them on ideation, writing, and editing
  • Conduct keyword and SEO research to understand audience needs and interests
  • Monitor traffic and engagement, and work closely with the marketing team to meet monthly growth and conversion goals
  • Work closely with the design and development team to evolve the ProductCraft brand
  • Identify and highlight stories of businesses experiencing digital transformation and the champions behind them

Minimum Qualifications 

  • Previous experience editorial roles and/or content marketing roles in the B2B space
  • Expertise in WordPress, Sprout, Marketo, and project management tools
  • Familiarity with SEO guidelines and keyword research tools
  • Proven track record of exponentially growing a brand's social presence
  • Driven by data and comfortable setting and achieving measurable KPIs

Preferred Qualifications 

  • A deep understanding and familiarity of the product world, and a passion for community management

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.


We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.


Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

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