Director of Content Marketing


The Internet Remote

Full time

$80-140k (annually)

Jul 2

About Panther

Panther is the all-in-one platform to employ and pay global teams. We take care of all the heavy lifting involved in international hiring, payroll, benefits, and compliance, so companies can employ incredible people from around the world, and let their employees work from anywhere — without any of the red tape. 

Some of Silicon Valley’s sharpest minds are funding us to be the bedrock of global, distributed teams. We’re funded by Tribe Capital, Addition Capital, Eric Ries, Soma Capital, and founders and executives from Stripe, InVision, SpaceX, Plaid, Drift, Fast, and more.

The Role

We're looking for a goal-driven and entrepreneurial Content Marketing Leader to build a holistic, high-impact content strategy. Leveraging your creative and operational talents, you will be a leader in presenting the Panther story and brand to a diverse global audience.

You'll get to:

  • Position Panther as the lovable thought leader for global teams, and create a non-transactional relationship with potential customers in a way that goes beyond our product.
  • Experiment across SEO, email marketing, social media, articles, guides, ebooks, whitepapers, webinars, podcasts, videos, etc. to drive hyper-growth.
  • Lead content strategy and distribution plan in support of company and marketing team OKRs.
  • Work with designers, product marketing, sales, and external influencers, and other industry experts 
  • Source, write, and edit thought leadership and educational content at a rapid pace, ensuring consistent coverage in our editorial calendar
  • Identify opportunities to translate content into other formats. I.e., creating infographics out of blog posts, or blog posts out of webinars, to capture demand across multiple digital channels
  • Analyze older web content, such as blog posts, and update content to maintain organic relevance and SEO competitiveness
  • Assist the demand generation team in the written creation of emails and landing pages, incorporating best practices for conversion and enforcing a consistent tone of voice across assets

About you:

  • 5+ years of experience in building high-performing content strategies + teams, ideally in B2B SaaS.
  • Past experience building audiences either online or offline
  • Enjoy creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
  • You have an uncompromisingly high-quality bar.
  • You have a positive-sum mentality, and you’re equally excited about rolling up your sleeves to get something done, or reflecting on our marketing strategy and the big picture.
  • You are data-informed and KPI-driven.
  • You can think in systems, and gravitate towards building content engines that can be repurposed and run on their own.
  • You are a proactive, effective communicator, and excited about working in a diverse, distributed team.

Why You Might Be Excited About Us

- 100% remote-first, global team: we’re committed to talent, not location, and we believe in trust and autonomy

- 2x annual team retreats (when we start traveling again)

- It’s life-work balance, here: not the other way around

- Everyone’s an owner: stock options for a team that helps Panther grow

- Make a difference: help us build a future where talented people from around the world have access to flexible jobs that help them earn a great living

Why You Might Not Be Excited About Us

- Intensity: We are a young company with < 50 people, so if you like more established companies with a plethora of resources, this role isn’t for you

- Change: Change is good; in fact, if we are not changing, we are not growing fast enough

- Ambiguity: You should be comfortable with a sprinkle of chaos. This is not the kind of job where you show up and are told exactly what to do every day

Benefits and Perks

- competitive salary

- stock options

- unlimited PTO with recommended minimums

- employee benefits

- private health insurance

- 2x annual team retreats (when we start traveling again)


Live anywhere in the world. Seriously. Try a new country every month, or work from the beaches of Bora Bora for all we care :)

At Panther, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Panther, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

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