Content Marketing Manager

Insights from the top

The ideal candidate must:

• Have a genuine passion for all things related to visual communication, including visual marketing, design, data visualization, visual storytelling, presentations, infographics, etc
• Have a strong portfolio of thought leadership pieces published on high-authority marketing sites or blogs.
• Have mastery of all types of content creation, including articles, blog posts, e-books, lead magnets, infographics/data visualization, videos and webinars.
• Have exceptional copywriting, research and editing skills.
• Have experience with all aspects of landing page creation, from SEO optimization and conversion rate optimization to copywriting and design layout.
• Have in-depth knowledge of SEO, lead generation and CRO, with demonstrable results of successfully growing site traffic, reader engagement, time on page and conversions.
• Have past experience with PR, blogger and influencer outreach campaigns, with proven results.
• Have in-depth knowledge of white-hat link-building practices, in the form of guest post contributions, infographic submissions and outreach campaigns.
• Have past experience with social media management and growing social media following.

Things you’ll be doing

• Define and execute a content plan that meets marketing needs as well as business goals.
• Define and meet key KPIs for content marketing department (i.e., monthly site visits, time on page, blog subscribers, free trial registrations and paid conversions from blog, referrals and landing pages).
• Manage a team of writers, designers, developers, video producers, presenters and subject matter experts to consistently produce unique, creative and authoritative content across a variety of formats.
• Ensure that all content is consistent with written style guide and brand guidelines.
• Consistently produce thought leadership content for publication on our own blog and external sites.
• Build content partnerships with non-competing sites that cater to a similar audience (i.e., marketers, business leaders, entrepreneurs, designers, educators and communicators in general).
• Oversee guest posting, link-building and PR efforts to ensure month-to-month goals are met (i.e., number of mentions and follow links from high-authority sites).