Call us your content besties. đź‘‹ We're passionate about content that begins with expertise, not content marketers.
We help B2B tech marketers capture expertise from your team, customers and partners in only the most engaging formats. While our clients' keep the marketing plates spinning, we take a step back, talk to their experts, and make sure their content lands.
We're hyper focused on thought leadership in the form of ghostwritten articles, features, long-form guides, and social content. By steering away from SEO, we get to work on fun projects with interesting clients.
We are reorienting the role of content within the go-to-market organization: there isn't content marketing and then everything else. There's strategic and engaging content that connects to everything else.
On top of the content we provide our clients, we want to partner with our clients to elevate the role of content across the company.
Our Why
One phrase: "buyer expectations have changed." We believe the role of content within the go-to-market organization is critical. Buyers have higher expectations than ever—they want to be able to do their own research, self-serve when possible, and drive their own decisions instead of getting routed to sales every single time. Sales is adapting, demand gen is adapting, customer success is adapting—how long until B2B content adapts, too?
Our team creates better content to create better buyer experiences. You'll get to be part of the evolution of B2B content.Â